Course Details

Why Mobile Personalization And Hyperlocal Content Is The Future of Digital

Webinar: ID# 1014074
Recorded CD
About This Course:
Responsive design has been a buzzword over the last few years. It essentially means that the design molds to the device that it is viewed on. Regardless if the user is looking at the design on a computer, tablet, mobile device, or television, a responsive design shapes and adjusts to the screen size and device type.

This is the year of mobile personalization and hyperlocalized content. Users expect the content they consume to be more and more personalized and relevant to them specifically. Because of this, it is critical that brands understand the context in which the user is attempting to view the content and then to personalize the experience based on that specific data.

By attending this live webinar you will learn about best practices in responsive design, mobile personalization and localization and how to decide whether a mobile app or a mobile website is most appropriate for your brand or business.

  • Discuss the "State of Mobile"
    • Mobile vs. Tablet
    • Mobile Use Cases
    • Responsive Mobile Design + Examples
  • Why Personalized Content Is the Future of Digital and How Mobile Is at the Helm
    • Best Practices for Personalization and Customized Content Delivery via Mobile (Using Data and Insights)
    • How It Can Lead to Increased Conversions/Revenue
    • How Hyperlocal (Geo Based) Content Is the Future of Mobile and Advertising
  • Mobile Website vs. Mobile App
    • Differences and Similarities
    • The Formula (How to Decide)

Adam Deflorian
  • Founder/CEO of AZDS Interactive Group – a luxury brand-focused interactive advertising agency located in Denver and Los Angeles
  • Clients include Starwood Hotels & Resorts, Montage Hotels & Resorts, ETC Hotels, and Sotheby's International Realty
  • Published in Arizona Daily Star
  • Published in The Journal of Hospitality Financial and Technology Professionals (HITECH CONFERENCE)
  • Guest lecturer for graduate and undergraduate mobile/social classes at Daniels College of Business – University of Denver
Why Mobile Personalization And Hyperlocal Content Is The Future of Digital
Available on CD format
Course Details
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