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| Title: |
| Date / Time: |
Recorded |
| Format: |
Audio Conference |
Description:
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“Hello, I’m calling about those 4.5% mortgage rates I keep hearing about. Wait a minute…
Are you freaking serious? You want me to pay POINTS??!!!!”
Yep… you’ve probably heard that gasp on the other end of the phone at least one too many times! One of the biggest frustrations in today’s market is unrealistic borrower expectations when it comes to mortgage interest rates.
After all, we’ve been living with loan level price adjustments and diminishing premium pricing for a while now. However, our borrowers still expect to get that ever-elusive 4.5% mortgage. They don’t realize that although those rates do exist, they need to pay points in order to get them – especially if their FICO is below (gasp) 740!
This begs the question, how does a mortgage or real estate professional handle unrealistic borrower expectations?
Learning Objectives:
Time is money, and you don’t need to be wasting resources haggling with rate shoppers! Tune in to this action-packed session for strategies and scripts on how to transform rate shoppers into your best clients.
By attending, you will discover the answers to these and other questions:- What is happening in the market today and what is the outlook for mortgage interest rates over the next 6-12 months? 12-24 months?
- What impact will the most recent government interventions have on mortgage rates?
- What are the top 3 economic reports that cause interest rate movement?
- What are mortgage interest rates based on and what will cause them to fluctuate?
- What is the best way to illustrate to clients why paying points could benefit their situation, though they are not accustomed to this strategy?
- How can you leverage “LLPA hits” and “HVCC madness” to differentiate yourself from the competition and motivate clients to do business with you?
- What are the best scripts to transform every client communication into a referral opportunity?
Who Should Attend?
Mortgage Professionals: - Convert rate shoppers and increase closing ratios by adding unique value and blowing away your competition through distinctive market knowledge, scripts, and strategies
- Close more business and manage borrower expectations when it comes to interest rate fluctuations, locking, floating, and paying points
- Earn more referral business from your clients, prospects, Realtors, CPAs and financial professionals
Realtors: - Utilize these strategies to motivate buyers
- Close more business and avoid deals falling through due to unrealistic buyer expectations
- Generate more referral business from your clients, prospects, mortgage originators, CPAs and financial professionals
CPAs and Financial Advisors: - 81% of investors surveyed said they wanted advice from their financial advisors on more than just investments! This is your opportunity to enhance your client relationships through unique knowledge, advice and insights about the housing markets, interest rate movements, and home ownership.
- Help clients build and preserve wealth by properly evaluating their cash flow and housing finance options
- Earn more referral business from your clients, prospects, Realtors and mortgage originators
About Your Presenter
Gibran Nicholas is the founder and Chairman of the Certified Mortgage Planning Institute, which provides advanced training and education for mortgage professionals.
Gibran is a frequent speaker and trainer for many mortgage companies and Associations, as well as a frequent contributor to trade publications.
Cannot Attend The Live Presentation?
This presentation is also available on CD after the initial broadcast. |
| About Webcasts / Audio Conferences / Podcasts: |
Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.
The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form a training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!
And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.
Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions. |
| About The Provider: |
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